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THE WORLD’S HOTTEST POP, ROCK AND HIP HOP SUPERSTARS TAKE OVER GLASGOW FOR THE 20TH ANNIVERSARY MTV EMA

HIP HOP QUEEN NICKI MINAJ REIGNS SUPREME AS HOST; ONE DIRECTION TAKES HOME THREE MTV EMAS, ARIANA GRANDE, KATY PERRY AND 5 SECONDS OF SUMMER WIN TWO AWARDS EACH

One of the biggest global annual music events celebrating the hottest artists from around the world, the 2014 MTV EMA was punctuated with outrageous, unexpected moments, once-in-a-lifetime collaborations and rousing performances that will undoubtedly go down in history. This year's show transformed Glasgow's SSE Hydro into an unforgettable time-travelling extravaganza, catapulting viewers through memories of the most outlandish moments in the MTV EMA's 20-year history.
 
The show kicked-off by transporting viewers back to 1994, where a young Nicki Minaj watched the first-ever MTV EMA from her bedroom before traveling into the future, making a grand entrance into the 2014 MTV EMA in a frilled ball gown and sequined bra . "Her Royal Minajesty" truly commandeered the evening, taking home the award for Best Hip Hop, and even giving the audience a show-stopping, jaw-dropping blend of her biggest hits including 'Super Bass', 'Anaconda' and a global debut performance of her new track 'Bed of Lies', which featured a surprise appearance by Skylar Grey. The host also made it rain, telling the Glasgow crowd, "it's my round!" before showering them with enough "Minaj money" for 1,000 free drinks.
 
One of the greatest rock bands of all time, U2 took to the MTV EMA stage for a fourth time with a poignant, understated rendition of 'Every Breaking Wave', accompanied by a strings section. Alicia Keys serenaded the crowd from the nearby viewing party at the O2 Academy Glasgow, with an inspired performance of her Best Song with a Message-nominated track 'We Are Here' being beamed into the SSE Hydro and to MTV EMA viewers the world over. Best Song and Best Female winner Ariana Grande flew over the audience in a perspex bubble chair, treating fans to a Barbarella-esque medley of her smash hits 'Problem' and 'Break Free', and  Ed Sheeran brought his chart-topping track 'Thinking Out Loud' to life, lighting up the stage with an elaborate music box.
 
Rock legend Ozzy Osbourne made his triumphant return to MTV to accept this year's Global Icon Award. In a surprise closing performance, Biffy Clyro's Simon Neil joined guitar legend Slash featuring Myles Kennedy and the Conspirators to pay tribute to Ozzy with an epic rendition of his classic hit 'Crazy Train'
 
Electro-pop songstress Kiesza teleported from Glasgow's Royal Exchange Square into the arena via a classic red phone booth to perform her track 'Hideaway' surrounded by popping dancers. British songstress Charli XCX set the arena ablaze with a glam-rock / punk rendition of her hits 'Boom Clap' and 'Break The Rules', and UK rock duo Royal Blood rocked the house, playing 'Figure It Out' in front of a two-storey wall of screaming fans in the middle of the auditorium. Best World Stage winner Enrique Iglesias called on the crowd to be part of his medley of 'Freak' and 'Bailando', with thousands of fans donning xylobands to light up the floor of the SSE Hydro.
 
True to form, madness prevailed. Katy Perry revealed an unusual obsession with Minaj's "pillows", and the show further honoured the host's rear with a "butt putt" mini-golf green in the middle of the arena. Redfoo took to the stage dressed in a kilt to present the award for Best Pop to One Direction, having earlier revealed he was going commando on the MTV EMA red carpet, which was chosen by fans via social media with the hashtag #UnderFoosKiltEMA. In another nod to the heritage of the 2014 host city, David Hasselhoff dressed up in blue face paint to become "BraveHoff".
 
Before closing out the evening, Queen Nicki announced that the 2015 MTV EMA will take place in Milan, Italy at the Mediolanum Forum on Sunday, 25 October 2015. Italy and the city of Milan will serve as the official location for Expo 2015, the Universal Exhibition, and the MTV EMA will close out a year of international events taking place in Milan.
 
2014 MTV EMA Winners:


  • Best Song                    Ariana Grande                   Problem ft Iggy Azalea
  • Best Pop                      One Direction
  • Best Female                Ariana Grande
  • Best Male                    Justin Bieber
  • Best Live                     One Direction
  • Best New                     5 Seconds of Summer
  • Best Video                   Katy Perry                           Dark Horse ft Juicy J
  • Best Rock                    Linkin Park
  • Best Alternative         Thirty Seconds To Mars
  • Best Hip Hop               Nicki Minaj
  • Best Electronic          Calvin Harris
  • Biggest Fans              One Direction
  • Best Look                    Katy Perry
  • Best PUSH                  5 Seconds of Summer
  • Best World Stage       Enrique Iglesias                 MTV World Stage Isle of MTV Malta
  • Worldwide Act            Bibi Zhou
  • Best Song with a Message    Beyoncé                   Pretty Hurts
  • Global Icon                 Ozzy Osbourne

The 2014 MTV EMA sponsored by essence, Europe's No.1 cosmetics brand** and Someone Like Me, a global sex education campaign partnership between Durex and MTV Staying Alive Foundation, will air across MTV's global network of more than 60 channels reaching more than half a billion households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world. The 2014 MTV EMA will broadcast on Sunday, November 9th at 9:00PM CET* from the SSE Hydro in Glasgow.
 
The MTV EMA – one of the biggest global music events of the year – recognizes artists from around the world and across genres, and brings together music fans everywhere for a one-of-a-kind experience in the weeks leading up to and at the show. Bruce Gillmer and Richard Godfrey are Executive Producers for the 2014 MTV EMA. The 2014 MTV EMA marks the first time that the show will be held in Glasgow, Scotland and has received support from Glasgow City Marketing Bureau and EventScotland. Follow @MTVEMA and check #MTVEMA on Twitter and find us on Instagram or Facebook. For MTV EMA news, updates and press materials please visit press.mtvema.com or follow us @VIMN_PR
*Check local listings.
**Euromonitor, IRI, Nielsen in units 2013
 
About MTV
MTV is the world's premier youth entertainment brand.  With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms. 
 
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Seema Alibhai – seema.alibhai@vimn.com – +44 203 580 2106 – @VIMN_PR