AMSTERDAM– Get ready, Glasgow! MTV has announced that its premier international awards show, the MTV EMA, will be staged in Scotland's largest city in 2014.
On the eve of this year's awards in Amsterdam, Bruce Gillmer, Executive Vice President of Talent, Music Programming and Events for Viacom International Media Networks (VIMN), has confirmed that the MTV EMA will celebrate its 20th anniversary in 2014 at Glasgow's brand new, state-of-the-art venue, The SSE Hydro. Scotland will welcome the world in 2014, and the MTV EMA is the latest major event to join the Homecoming Scotland programme.
It will be the first time that MTV's global awards show will be held in Glasgow. The event, which showcases the world's hottest musical acts in a different city each year, has been secured for Scotland following successful discussions between MTV, Glasgow City Marketing Bureau and EventScotland.
"Each year, the MTV EMA is an amazing, multi-platform music experience for our audiences around the world, presented through a dynamic, talent-driven spectacle that only MTV can deliver," said Gillmer. "As one of the world's great music cities, Glasgow is always a favourite with artists and the new SSE Hydro will provide the perfect backdrop for the MTV EMA in its 20th year. We're thrilled that the eyes of the music world will be on Glasgow next year."
Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, said: "It has been our ambition as part of Glasgow's major events strategy to attract the MTV EMA for a number of years and I'm delighted that MTV has accepted the city's invitation. Glasgow proved to be the ideal destination for MTV Crashes in 2010, when Diddy Dirty Money and a fantastic crowd showed MTV's global audience that Glasgow is a city that knows how to party. Since then, we've been working to bring the world's greatest music event to Glasgow and I'm delighted we can today announce the next chapter in this exciting partnership. Hosting an event of the magnitude and international reach of the MTV EMA reinforces Glasgow's enviable reputation as one of the world's leading music cities."
Scottish Cabinet Secretary for Culture and External Affairs, Fiona Hyslop, said: "2014 is going to be an incredible year for Scotland and it is fantastic news that the MTV EMA will be coming to Glasgow. As a Signature Event on the Homecoming Scotland 2014 programme, we will welcome the world to the EMA and showcase Glasgow and Scotland to nearly 700 million households through MTV's global network of channels. The awards are a highlight on the global music calendar and next year it is fitting that it should be held in Scotland, the perfect stage for events, in Glasgow's newest venue, the spectacular SSE Hydro."
"The MTV EMA excites huge interest amongst British music fans, so it's fantastic to be bringing the show back to Scotland," said David Lynn, Executive Vice President and Managing Director for VIMN UK, Australia and Eastern Europe. "The 2003 show in Edinburgh was described as 'the greatest party to be held in Scotland in a thousand years'; now we're looking forward to delivering an even bigger and better experience with the 2014 MTV EMA in what will be a momentous year for Scotland and the city of Glasgow."
The 2013 MTV EMA will take place in The Ziggo Dome in Amsterdam on Sunday, 10th November. Miley Cyrus, Robin Thicke, Bruno Mars, Kings of Leon, Snoop Dogg, Afrojack, Imagine Dragons, Icona Pop, The Killers and Katy Perry are all set to perform at the 2013 MTV EMA, which will also feature intergalactic MC Redfoo, backstage host Ariana Grande and special guest Ron Burgundy of Anchorman 2 (Will Ferrell). Jared Leto, Bridgit Mendler, Iggy Azalea, Ellie Goulding, Carice van Houten and Colton Haynes are also confirmed to present.
About the MTV EMA
The 2013 MTV EMA will air across MTV's global network of more than 60 channels reaching nearly 700 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via more than 200 MTV branded digital media properties.
Since its inception in 1994, the MTV EMA has established a reputation as one of the world's premier music award shows. The 2012 MTV EMA, held in Frankfurt, Germany, drew a record-breaking 183.5 million votes from fans around the world and was watched by an estimated 39.4 million viewers. The show delivered unprecedented social media engagement, giving fans everywhere a unique experience to engage with the show in every way possible.
Past EMA performers have included some of the world's hottest and most iconic artists including Beyoncé, Katy Perry, Taylor Swift, Jay-Z, Rihanna, Green Day, Madonna, Justin Bieber, Shakira, No Doubt, Kanye West, Selena Gomez, Bon Jovi, Alicia Keys, Tokio Hotel, Red Hot Chili Peppers, Kings of Leon, U2, Coldplay, Prince, Lady Gaga, and many, many more.
Created to honor the music and artists that fans love, the MTV EMA takes place in a different city each year. The previous host cities are Frankfurt (2012), Belfast (2011), Madrid (2010), Berlin (2009), Liverpool (2008), Munich (2007), Copenhagen (2006), Lisbon (2005), Rome (2004), Edinburgh (2003), Barcelona (2002), Frankfurt (2001), Stockholm (2000), Dublin (1999), Milan (1998), Rotterdam (1997), London (1996), Paris (1995), Berlin (1994).
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms.
2014 In Scotland
Scotland is the place to be in 2014, having just been named in the top three countries in the world to visit next year by influential travel guide Lonely Planet. Glasgow will host the Commonwealth Games in July, followed by the staging of The Ryder Cup in September at Gleneagles. Scotland will welcome the world throughout 2014 to a packed programme of events throughout the year of Homecoming Scotland, which will include the MTV EMA.
Glasgow City Marketing Bureau: GCMB is the official destination marketing organisation (DMO) for the city of Glasgow. As custodian of the PEOPLE MAKE GLASGOW brand, GCMB works with partners, stakeholders and businesses to position and promote Glasgow across national and international markets as one of Europe's most vibrant, dynamic and diverse cities in which to live, work, study, invest and visit. For more information, visit: www.peoplemakeglasgow.com or follow @peoplemakeGLA on Twitter and PeopleMakeGlasgow on Facebook.
EventScotland: EventScotland is working to make Scotland the perfect stage for events. By developing an exciting portfolio of sporting and cultural events EventScotland is helping to raise Scotland's international profile and boost the economy by attracting more visitors. For further information about EventScotland, its funding programmes and latest event news visit www.EventScotland.org. Follow EventScotland on Twitter @EventScotNews. EventScotland is part of VisitScotland, the national tourism organisation which markets Scotland as a tourism destination across the world, gives support to the tourism industry and brings sustainable tourism growth to Scotland.
· Scotland will welcome the world in the Year of Homecoming 2014 - providing a year-long programme of events alongside the Ryder Cup and Commonwealth Games.
· The Year of Homecoming Scotland will run from 31 December 2013 to 31 December 2014 throughout the length and breadth of the country.
· Visitors from around the world are invited to join in a celebration of the nation's food and drink, active pursuits, cultural heritage, nature and ancestral heritage.
· Homecoming Scotland 2014 is a Scottish Government initiative being led by EventScotland and VisitScotland, supported by numerous partners.
· To find out more visit www.homecomingscotland.com
· Tag your tweets with #Homecoming2014
The SSE Hydro: Designed by Foster + Partners, The SSE Hydro is Scotland's new home of live entertainment on the site of the SECC, Glasgow. A truly iconic structure, it will host national and international music mega stars as well as global entertainment and sporting events. It will have the potential to inject an additional £131 million annually into the local economy and with a capacity of 13,000, will stage around 140 events a year. With an audience of 1 million visitors each year, The SSE Hydro aims to be one of the top 5 busiest indoor music arenas in the world alongside such iconic venues as Madison Square Garden and The O2 arena. The venue is partnered with SSE, Clydesdale Bank, Coca Cola, Levy Restaurants, ScotRail, Heineken, Kettle Chips, Thomson, Sony and Raymond Weil.