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2014 MTV EMA DELIVERS RECORD RATINGS FOR 20th ANNIVERSARY

November 13, 2014
Ratings Spike 17% and International Reach Grows +15%; Record-Breaking Digital and Social Engagement Gives MTV Its Best EMA Day in History
 
2014 MTV EMA Spurs Record-Breaking Social Media Conversation with 389 Million Mentions Across Platforms from Fans Around the World, Up +572%
 
The 2014 MTV EMA on Sunday, 9 November, 2014, was indeed the world's biggest night in music, and the most widely distributed show in MTV EMA history – airing in more than 160 countries and territories, including a debut on Channel 5 and a special U.S. broadcast featuring a live pre-show in Miami. 
 
Across the 21 markets where audience information is already available, the show's reach and ratings for all individuals grew by 15 percent and 17 percent respectively vs. the previous year.  Within this there were significant ratings spikes in the UK, Italy, Poland, Finland, South Africa and the Philippines.  In the UK (this year's host market), more than 2.3 million viewers tuned into Channel 5 and MTV. 
 
On the digital front, overall visits to the MTV EMA site were up seven percent and page views increased 63 percent.  There was massive growth from MTV EMA apps, which included an Android app for the first time in addition to the iOS version, with the total number of downloads increasing 185 percent year over year.  The level of traffic coming from mobile and tablets was also up significantly (32 percent) and this year for the first time, accounted for over half of all visitors to the Web site.

Socially, the show was a huge success with #EMA2014 trending #1 worldwide.  The MTV EMAs ranked as the #1 most social US show of the week with 13.6 million tweets the evening it aired, representing a whopping 656 percent increase vs. last year.  Overall, the 2014 MTV EMA generated a record-breaking level of social conversation with 389 million mentions across platforms (including hashtag votes for international categories), which is up 572 percent vs. last year.  The biggest driver was the newly introduced social vote, #emabiggestfans.

Viewers who tuned in were treated to a stand-out performance by 2014 MTV EMA host Nicki Minaj, who also walked away with the prize for "Best Hip Hop Act." One Direction took home three awards, while Ariana Grande, Katy Perry and 5 Seconds of Summer all won two awards each.

 The 2014 MTV EMA was broadcast on MTV channels around the world Sunday, November 9th at 9:00PM CET* from The SSE Hydro in Glasgow. The MTV EMA – MTV's global celebration of the hottest stars in music – recognizes artists from around the world and across genres, and brings together music fans everywhere for a one-of-a-kind experience in the weeks leading up to and at the show. The 2014 MTV EMA marked the first time that the show was held in Glasgow, Scotland and received support from Glasgow City Marketing Bureau and EventScotland. Follow @MTVEMA and check #MTVEMA on Twitter and find us on Instagram or Facebook.
 
The 2015 MTV EMA will take place in Milan, Italy, as part of the Expo 2015 activities.
 
*The 21 markets include: AT, AU, BE, CH, DE, DK, ES, FI, GR, HU, IT, NL, NO, PH, PL, PT, SE, SG, UK, US, ZA
Source: Local TV measurement systems and data providers, All Individuals 4+, National universes.  Social = Nielsen SocialGuide
 
About MTV
MTV is the world's premier youth entertainment brand.  With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms. 
 
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