MTV has announced the MTV EMA, its global awards show that celebrates the world's hottest musical acts, will be held next year in Milan, Italy, as part of the Expo 2015 activities. The announcement comes just one day after MTV staged a successful 2014 EMA in Glasgow, Scotland.
During the awards show last night, Nicki Minaj announced the 2015 MTV EMA will be held at the Mediolanum Forum in Milan on the 25th
of October. Italy and the city of Milan will serve as the official location for Expo 2015, the Universal Exhibition, and the MTV EMA will close out a year of international events taking place in Milan.
It will be the second time that MTV's premier international awards show will be held in Milan and the third time Italy has played host to the show. The MTV EMA, which is staged in a different city each year, last visited Milan in 1998 and Rome in 2004.
"We're thrilled to bring the 2015 MTV EMA to Milan – an iconic city where art, fashion and music collide, and home to the World Expo," said Bruce Gillmer, Executive Vice President of Music / Talent Programming and Events for Viacom International Media Networks, and Executive Producer of the MTV EMA. "One of the world's biggest cultural capitals, Milan will undoubtedly set the stage one of the biggest global music events of the year."
"Young people are the key players of today and tomorrow and the main recipients of the message of Expo Milano 2015," explained Roberto Arditti, Institutional Affairs Director of Expo 2015 Company. "Involving them in the issues at the heart of the Universal Exhibition and stimulating their curiosity about the world they live in, where they will build their professional and personal future, is one of the purposes of this extraordinary event that Milan will host in less than six months. MTV has the position and the right enthusiasm to be able to reach these important target visitors - we are expecting at least 2 million students - and to give the Expo Milano 2015 a long-lasting legacy".
"The MTV EMA excites huge interest amongst Italian fans, so it's fantastic to be able to bring the show back to Milan," said Raffaele Annecchino, Executive Vice President and Managing Director VIMN South Europe, Middle East & Africa. "The 2004 show in Rome was a huge success. Now, we're looking forward to delivering an even bigger and better experience with the 2015 MTV EMA in partnership with EXPO, bringing thousands of people from around the world to Milan."
MTV and Expo Milano 2015 have also created a new co-branded on-air and online campaign that will be aired on MTV channels and platforms across Brazil, South Korea, Japan, China, Russia, UK, France, Austria, Germany, Switzerland, Spain, Argentina, Holland and Italy. The campaign has been produced by I AM A BEAN s.r.l.About the MTV EMA
The MTV EMA is aired across MTV's global network of more than 60 channels reaching nearly 700 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via more than 200 MTV branded digital media properties.
Since its inception in 1994, the MTV EMA has established a reputation as one of the world's premier music award shows. The 2012 MTV EMA, held in Frankfurt, Germany, drew a record-breaking 183.5 million votes from fans around the world and was watched by an estimated 39.4 million viewers. The show delivered unprecedented social media engagement, giving fans everywhere a unique experience to engage with the show in every way possible.
Past EMA performers have included some of the world's hottest and most iconic artists including Beyoncé, Katy Perry, Taylor Swift, Jay-Z, Rihanna, Green Day, Madonna, Justin Bieber, Shakira, No Doubt, Kanye West, Selena Gomez, Bon Jovi, Alicia Keys, Tokio Hotel, Red Hot Chili Peppers, Kings of Leon, U2, Coldplay, Prince, Lady Gaga, and many, many more.
Created to honor the music and artists that fans love, the MTV EMA takes place in a different city each year. The previous host cities are Glasgow 2014, Amsterdam (2013),Frankfurt (2012), Belfast (2011), Madrid (2010), Berlin (2009), Liverpool (2008), Munich (2007), Copenhagen (2006), Lisbon (2005), Rome (2004), Edinburgh (2003), Barcelona (2002), Frankfurt (2001), Stockholm (2000), Dublin (1999), Milan (1998), Rotterdam (1997), London (1996), Paris (1995), Berlin (1994).
For MTV EMA news and announcements, check out EMA on Facebook
or follow @mtvema
. For MTV EMA press materials, please visit press.mtvema.com
or follow @VIMN_PR. About MTV
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms. About EXPO 2015
Expo 2015 is the company in charge of the organization and managing of the Universal Exhibition to be held in Milan from 1st
May to 31st
October, 2015. The Company, based in Milan, works on the preparation and the construction of the Exhibition Site and provides it with technological devices and services. Over 140 Countries have already confirmed their presence to the Event. For more info and updates on the theme "Feeding the Planet, Energy for Life" and the Expo 2015 activities visit www.expo2015.org
. Follow us on Twitter @Expo2015Milano and on Facebook https://www.facebook.com/Expo2015Milano