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“2013 MTV EMA” OFFERS UNPRECEDENTED FAN INTERACTIVITY, ENGAGEMENT

UNIQUE SOCIAL INITIATIVES PUT FANS IN STARRING ROLE

AMSTERDAM -  The "2013 MTV EMA" is set to be more global and interactive than ever before, engaging millions of people worldwide across all platforms, devices and screens, and providing fans with unprecedented opportunities to influence aspects of the show.The "2013 MTV EMA" – MTV's global celebration of the hottest stars in music – will broadcast live from the Ziggo Dome in Amsterdam on Sunday, November 10th at 9:00PM CET* and is sponsored by partners such as Monster DNA Headphones.

First-Ever Fan Announced Category: Worldwide Act
For the first time ever for a global awards show, fans around the world had the opportunity to announce key nominees for the "2013 MTV EMA." MTV selected nine fans with massive social followings to break the news of the top 10 finalists in the Worldwide Act category via the fans' personal Twitter accounts. With nine local regions added to the Worldwide Act category this year, a record 186 musical acts covering all musical genres, from 51 countries around the world, have been vying for votes over the past eight weeks; the winner out of these top 10 will be announced at the show in Amsterdam.

Biggest Fans Award
Fans have also been taking control to get their favorite artists nominated in the Biggest Fans Award category. This gamification element allows fans to join their favorite MTV EMA artist's team and earn points by engaging with content featured on MTV's digital platforms in the weeks leading up to the show. The more they engage, the more they can help boost the chances of their favorite artist winning the overall Biggest Fans award. A field of 15 artists was gradually narrowed, day-by-day, to the final five nominees, based on the Fan Teams that were most active on mtvema.com and social media. #EMABiggestFans has already been used 7.5 million times to support the final 5 Biggest Fans nominees since voting launched.

#EMAzingFan Ticket Giveaway
In the lead up to the "2013 MTV EMA," MTV ran a competition on Twitter to give fans the opportunity to attend the EMAs and experience the big show at the Ziggo Dome. For a chance to win a pair of tickets to the show, fans tweeted @mtvema telling them why they are the most #EMAzingFan. The response was staggering – with 54,285 contest entries from more than 80 countries coming in over six days, while @mtvema and fan tweets generated more than 15 million impressions on Twitter.

MTV EMA Foursquare Partnership
As part of a tie-up with Foursquare, a "2013 MTV EMA" badge has gone live on the location-based social platform. Anyone who follows MTV on Foursquare, and checks in at any Music Week venue or the MTV EMA/Ziggo Dome during the course of the weekend, will receive a locally relevant tip, as well as the "2013 MTV EMA" badge. MTV is one of the largest brands on Foursquare with more than 1 million followers.

"Sing it!" on the "2013 MTV EMA" App
MTV has also introduced the "Sing it!" feature in the "2013 MTV EMA" App, which allows users to sing a lyric from a Best Song-nominated tune and submit their recording via the app. MTV will be creating a post-show musical mash-up of the song, featuring the voices of fans from around the world. On the night of the show, itself app users will also have access to exclusive backstage video content and streams.

Ariana Grande – Backstage Host
Ariana Grande,one of today's hottest new voices and star of the hit Nickelodeon show Sam & Cat, will join the "2013 MTV EMA" in the role of the backstage host, provide a star's-eye view of all the backstage action via social media, tweeting and posting from behind the scenes.During commercial breaks of the on-air show, exclusive backstage content and activity, involving some of the biggest talent in the music world, will be live streamed across desktop, mobile and tablet.

First-Ever Pan-European Twitter Amplify Deal with essence
Social advertising will also be taken to the next level around the "2013 MTV EMA," with cosmetic brand essence becoming the first brand ever to leverage Twitter Amplify on a pan-European scale, as part of its sponsorship of the show. This news follows the recent announcement that Viacom International Media Networks (VIMN) and Twitter have formed an international partnership on Twitter Amplify, kicking off with the "2013 MTV EMA."

Through the Twitter Amplify partnership, essence will deliver social video advertising around real-time highlights of the most buzz-worthy moments at the "2013 MTV EMA" via MTV's Twitter followers in more than 170 countries and territories worldwide. With the "2013 MTV EMA" social engagement levels expected to eclipse last year's record-breaking figures, essence will be placed in the middle of the biggest global social media conversation taking place on November 10th.

MTV U.S.: First-Ever "Artists on the Rise" socially driven category in the US
MTV has announced that the "2013 MTV EMA" will feature its first U.S. socially driven award category, Artists on the Rise, presented by New 5® Focus™ Gum. Beginning this week, fans in the U.S. can vote via Twitter, Instagram and Vine for five of music's most compelling new artists that are in that pivotal moment where they're just starting to grab the world's attention. Nominees for the inaugural award are Lorde (#votelorde), Ariana Grande (#votearianagrande), Austin Mahone (#voteaustinmahone), Cher Lloyd (#votecherlloyd), Cody Simpson (#votecodysimpson), and Bridgit Mendler (#votebridgitmendler). The winner will be announced during the U.S. telecast of the "2013 MTV EMA." Fans can monitor the competition via artistontherise.mtv.com.

Philip O'Ferrall, SVP, Viacom International Media Networks, Digital said: "No other awards show on earth provides a richer, more immersive, more social viewing experience on such a global scale, as the MTV EMA. This year we aimed to deliver even greater interactivity, engagement opportunities and enhanced viewing experiences, and we're looking forward to an incredible fan response throughout the weekend, just like we've seen over the past two months leading up to the show. We also expect our partnership with Twitter Amplify to shine a spotlight on the power of social TV and social advertising to drive international exposure and value for brands."

*Please check local listings; the show will air tape delayed in some markets.