October 7, 2015

London October 7th, 2015:  Guitar Hero Live is to become a pan-European partner of MTV's biggest international music awards show, the 2015 MTV EMA, to coincide with the music video game's hotly anticipated launch in Europe on October 23rd.

The integrated partnership – agreed between MTV's international parent company, Viacom International Media Networks and publisher, Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard, Inc. – will involve Guitar Hero Live appearing across a range of 2015 MTV EMA content in the run-up to, during and after the awards show.

Guitar Hero Live marks the return of the pop-culture phenomenon, and introduces two powerful new ways to play, which make it a natural partner for the MTV EMAs.  Developed by FreeStyle Games, Guitar Hero Live features a first-person point of view where you are up on stage as the star of the show in front of real crowds who react in real time to how well or poorly you play; and GHTV, a 24-hour playable music video network that lets fans play along to a continually-updated collection of official videos from the newest releases to favourite hits.

Content will be published across a range of digital and social media platforms including, the official 2015 MTV EMA mobile app and MTV's branded accounts on Snapchat, Vine, Instagram, Facebook, Twitter and Periscope, delivering incredible content to more than 300 million fans and followers. The MTV EMA is widely recognized as the world's most talked-about and voted-for social media-enabled awards show.

The partnership includes Guitar Hero Live's exclusive sponsorship of the 'Best Live' award, which recognises the year's most electrifying live performance and will be unveiled during the show. The nominees for the award are Ed Sheeran, Foo Fighters, Katy Perry, Lady Gaga & Tony Bennett and Taylor Swift.

In the days leading up to the show, Guitar Hero Live will have a dedicated area backstage at the Mediolanum Forum in Milan, Italy. Talent appearing at the 2015 MTV EMA will be able to stop by and interact with the new game, and video content will be shot and syndicated across MTV's social profiles.

On the night of the show, the dedicated Guitar Hero Live backstage area will also be part of the official 2015 MTV EMA Digital Backstage Show, hosted by Laura Whitmore.  There will be a range of activations allowing fans at home to watch and interact with epic Guitar Hero Live battles via platforms like Periscope and featured in the backstage show themselves. All of the action from the Guitar Hero backstage area will featured across MTV EMA social platforms, and live highlights throughout the evening from the red carpet show, backstage show, and the 2015 MTV EMA live show broadcast will be pushed out on Twitter Amplify to audiences worldwide. 

"Guitar Hero Live is a pop culture phenomenon and a perfect partner for the MTV EMA and vice versa," said Philip O'Ferrall, SVP, Commercial Innovation, VIMN. "Partnering across every available media platform we can create a must-see, must-participate experience for hundreds of millions of music fans and gamers around the world."

The "2015 MTV EMA" will take place on Sunday the 25th October and will air across MTV's global network of more than 60 channels reaching 785 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world.

The MTV EMA – MTV's global celebration of the hottest stars in music – recognizes artists from around the world and across genres, and brings together music fans everywhere for a one-of-a-kind experience in the weeks leading up to and at the show. Bruce Gillmer and Richard Godfrey are Executive Producers for the "2015 MTV EMA."  The "2015 MTV EMA" marks the second time that the show will be held in Milan, Italy.

Follow @MTVEMA and check #MTVEMA on Twitter and find us on Instagram or Facebook. For MTV EMA news, updates and press materials please visit or follow us @VIMN_PR

For more information on Guitar Hero Live please visit 
or follow @guitarhero on Twitter and Instagram. 
*Check local listings.


For further information, please contact:
Seema Alibhai  
Viacom International Media Networks 
+44 203 580 2106                                                                                                                                               
About MTV
MTV is the world's premier youth entertainment brand.  With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms. 
About the MTV EMAs:
Since its inception in 1994, the MTV EMA have established a reputation as one of the most sensational music award shows in the world. Groundbreaking multi-platform viewing options combined with dazzling performances from A-list stars makes for an electrifying atmosphere where anything can happen. Past performers have included global superstars U2, Coldplay, Green Day, Rihanna, Beyonce, Shakira, Jay-Z, Madonna, Prince, Bon Jovi, Take That and many, many more.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment.) Activision maintains operations throughout the world and is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company.  More information about Activision and its products can be found on the company's website, or by following @Activision.

©2015 Activision Publishing Inc. GUITAR HERO, GH, FREESTYLEGAMES and ACTIVISION are trademarks of Activision Publishing Inc. All other trademarks and trade names are properties of their respective owners.